What does PlaceIQ do?
PlaceIQ leads the market in privacy PlaceIQ’s platform is a privacy-minded solution designed to deliver aggregated insights that enable marketers to make advertising more relevant for consumers, while holding ourselves to the highest standards of consumer respect.
How does PlaceIQ work?
PlaceIQ builds audience segments based on the places people visit, both past and present. With nearly a trillion data points from over 40 data sources, including hand-drawn polygons of consumer locations, PlaceIQ is uniquely positioned to help brands reach audiences at their most relevant touch points.
Who owns PlaceIQ?
Duncan McCall
BIO. Duncan McCall is the CEO and co-founder of PlaceIQ, the leading location-intelligence company that helps brands make better marketing and business decisions.
How does PlaceIQ collect data?
Data We Collect We (and/or our customers and partners) use cookies and web beacons to collect this data (over time and across websites, mobile apps, and devices).
What does PlaceIQ do for business?
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights.
What is location data used for?
Location data lets someone use a smartphone or GPS device to accurately navigate, for example. Moreover, location data can be used in a variety of contexts, such as manufacturing and industrial settings to manage risk and improve safety and security.
What is ActionIQ?
ActionIQ is an innovative Enterprise Customer Data Platform for marketers, analysts, and technologists. We move marketing forward through the power of data, insightful analytics, and seamless marketing integration – filling in the white space left by all the Marketing Clouds.
For what purpose is Audi using the services offered by PlaceIQ?
Audi is using the PlaceIQ data to measure how many people are visiting its dealerships before they are exposed to the company’s ads and after. The company is also using the data to target individual car shoppers who are likely to visit competing auto dealers, said Loren Angelo, director of marketing at Audi of America.
What does Simon data do?
Simon Data is the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. The platform leverages big data and machine learning to power customer communications in any channel.
What is Salesforce CDP?
Salesforce CDP, Salesforce’s customer data platform, enables marketers to capture, unify, segment, and activate all their customer data. It gives marketers a single source of truth for every customer to help them personalize experiences across marketing, commerce, service, sales, and more.
Why choose placeplaceiq?
PlaceIQ leads the market by offering strong thought leadership on our industry, and driving the evolution of best practices that support consumers’ right of notice, choice and transparency. We have designed our policies and business practices around these important pillars.
What is placeplaceiq doing with IZEA?
PlaceIQ is partnering with IZEA to bring real-world attribution to its influencer marketing campaigns. The most recent campaign drove over $1.6M in grocery sales and 30k in-store grocery visits – taking influencer feed impressions into the real world.
How does PMG’s PlaceIQ integration with Old Navy benefit the brand?
Old Navy optimizes holiday spend to foot traffic. “The PlaceIQ/The Trade Desk integration offered PMG a unique opportunity during the critical Holiday Shopping season that allowed us to gain a real-time understanding of what tactics were driving customers.” Shinola amplifies OOH messaging.
